Sunday, November 26, 2017

Teaching-Learning Innovations in B Schools


Neena Sinha
University School of Management Studies, GGS IP University Delhi

In this era of creativity and innovations can B School teaching be far behind? When it comes to content Internet has been a great equalizer with students having access to similar level of horizon of knowledge as that of a teacher. So the delivery has to be different .For students internet comes with entertainment and it was logical to integrate the two. So when it comes to teaching Corporate Social Responsibility  and Ethics ,’ Corporate’ the movie forms the backdrop and Mintzberg’s Five Ps are explained using the theme of ‘Guru’. How about the element of surprise and differentiation in pedagogy? Here comes the Open Book Examination where students can refer to any text book / reference material and even internet content using their laptop as long as they do not copy or consult each other. After all management students are expected to apply the concepts, theories and models in the context of a given situation, knowing these is incidental. Eventually though management is about harsh reality of competition and therefore class is divided in groups and for each activity / assignment they have to compete with each other whether it is a Business Plan Competition or pitching for an Advertising Account. Organizational skills of the students are tested by way of hosting of events such as Alumni Meet, Entrepreneurial Development workshop and Cultural Festival. Students and teachers are encouraged to express themselves and in some cases earn money by wring blogs. Teaching learning in B Schools is a reflection of the changing times.....   

2 comments:

  1. What is the actual meaning of "B School" ? ..

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  2. Extremely well elucidated the concept of teaching in a B school but finally it's a practical hands on experience which hones the theoretical knowledge into practical skill sets.

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